Lead capture asks shoppers for an email address right before their results appear. It is included on every plan.
- Open the quiz from Quizzes and find Lead capture: collect shopper emails.
- Turn on Ask shoppers for their email before showing results. Shoppers see a short email step after the last question. If saving their email fails, they still see their results.
- Optional: turn on Collect first name or Collect phone number. Use Require first name or Require phone number if the shown field must be filled in. Phone numbers need a country code.
- Optional: turn on Ask for email marketing permission. The shopper checkbox starts unticked and is always optional. It records an email marketing choice, not SMS permission, and does not update a Shopify customer's subscription.
- Click Edit shopper wording to open Email step in Shopper wording. Edit the heading, field labels, notices and consent wording there. Choose All languages or add a language; leave a field empty to use the default in the shopper's language.
- Decide whether to keep Let shoppers skip the email step on. It is recommended: if you turn it off, shoppers must enter an email to see their results, so you collect more addresses but fewer shoppers may finish the quiz.
- Save the quiz. The email step shows on the storefront once the quiz is published.
Shoppers see "Your email goes to this store so they can follow up on your matches." under the email box. Lead capture keeps working when you switch plans. Previously enabled capture works on Free without reconfiguring the quiz.
Find your leads
- Open Leads in the app navigation. It is available on every plan. Contact shows the email and any collected name or phone; Email marketing shows the choice. The quiz and capture date are alongside it.
- Permission granted and Permission declined record the shopper's checkbox choice. Not recorded means no choice could be verified, including a form whose consent wording changed while it was open. The email is still kept. Open Consent details to see the exact wording, language and UTC time when a choice was recorded.
- The list shows the newest 1,000 leads. Download CSV exports all of them as
product-quiz-leads.csv. The original columns email, quiz, quiz_handle and captured_at come first, followed by first_name, phone, email_marketing_consent, consent_recorded_at, consent_text and consent_locale. Email permission is yes, no or blank when unrecorded. - On every plan, Shopper responses on the Analytics page also shows each completed quiz with the shopper's answers and captured email. See Read your analytics and responses.
- To send each new address to your own tools as it arrives, use a webhook: Connect other tools.
Privacy: shopper emails are personal data. They're stored only for your store, deleted on customer redaction requests and on uninstall, and never used by us for anything else. Honor your own marketing consent rules when you contact these shoppers.